Li Ning ‘MY-VERSE’, SS24 FASHION SHOW
Collaboration: Li Ning
Scope: creative input in the visuals and concept design
OPEN WORK participated with creative input into the visual and graphic design for Li Ning’s Spring/Summer 2024 show with multidisciplinary artist Oscar Wang.
The Li Ning’s Spring/Summer 2024 show in Centre Pompidou, Paris.
CONCEPT
A cascade of red boxes comes tumbling through a variety of different doors, travelling from the Great Wall to the Eiffel Tower and signalling the brand’s journey from Beijing to the heart of Paris.
Pre launched video design for Li Ning
SET DESIGN
Chinese symbology is reimagined with a tiered structure at the centre of the space, inspired by traditional design elements.
